Market Expansionĭuring the launch period of your brand, you are most likely to target particular demography. ![]() On the other hand, lead generation is the approach that aids in your brand visibility, credibility, and interest within a set of target audience (potential leads). The growth of a business is dependent on the be determined by the whims of a target, who may or may not be aware of your brnad. Why Is Lead Generation Important For Business?Ī company without a strategy for generating leads may miss many opportunities to grow business revenue.
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